Over the years, we’ve helped Med Spas like yours significantly increase their return on investment (ROI) from Google Ads. When we take over accounts, we often discover some of the same common mistakes that 80% of Med Spas are making.

If you’re making any of these mistakes, you’re wasting money – and I’m about to show you how to fix it.

1. Account-Level Automated Assets

Have You Turned Off Automated Assets?
You’re getting clicks for random sitelinks that are irrelevant to your services, wasting your budget on clicks that won’t convert into paying clients.

Fix:
We’ll help you turn off these poorly-optimized automated assets and replace them with targeted, money-making assets.

2. No Negative Keywords List

Your Negative Keyword List Is Probably a Disaster
Without a proper list of negative keywords, your ads are showing up for irrelevant search terms that are eating up your budget.

Fix:
We add an average of 2,500 negative keywords to each account to ensure your ads are targeting the right people at the right time.

3. Poor Tracking Setup

Do You Know If Your Tracking Is Set Up Correctly?
Sometimes, payment confirmation happens through third-party platforms, but the information never gets sent back to Google. That means you’re losing track of your real conversions.

Fix:
We use cross-domain tracking to ensure every conversion is properly tracked and recorded.

4. Missing Customer Match Lists

Are You Sitting on a Goldmine?
If you have a list of past clients and you’re not using it to enhance the signals to your Google Ads account, you’re missing out on easy wins.

Fix:
We’ll help you leverage your customer match lists to target high-quality leads and improve your ad performance.

5. Lead Form Extensions

Stop Using Lead Form Extensions – Seriously
They may seem easy, but lead form extensions aren’t doing your Med Spa any favors.

Fix:
We’ll optimize your lead generation process with higher-quality conversion strategies that bring in clients ready to book appointments.

6. Geo-Targeting Mistakes

Is Your Geo-Targeting On Point?
You think you’re targeting people close to your Med Spa, but you’re actually targeting people interested in your area, which leads to wasted clicks and low-quality leads.

Fix:
We’ll set up precise geo-targeting that ensures you’re only reaching people who are close enough to visit your business and book treatments.

7. Bidding Strategy Limbo

Are You Switching Bidding Strategies Too Often?
A small budget with a high cost-per-click can make you panic and jump between bidding strategies. This leads to a $1,000 per booking situation – and frustration.

Fix:
We’ll help you choose the right bidding strategy that aligns with your goals, ensuring you don’t waste money on costly clicks.

8. Ad Copy and Filtering

Are You Filtering Out Unqualified Leads?
If you’re trying to sell everything, you’re selling nothing. To get appointments for specific treatments like Morpheus8, your ad copy should say it loud and clear.

Fix:
We’ll create hyper-targeted ad copy that filters out people who aren’t interested in your specific services, ensuring every click counts.

9. Not Using Connected Google Products

Are You Using All of Google’s Tools?
Google Ads works best when it’s connected to other products like Search Console, Google My Business, GA4, and YouTube. If these are not connected, your ads are missing out on valuable data.

Fix:
We’ll connect all of these products to your Google Ads account, ensuring you’re maximizing your data and improving your targeting.

10. Miscommunication of Coupons

Are You Running Expired Offers?
4 out of 10 businesses we take over forget to update their coupons in Google Ads. This means they’re spending money on expired deals that no one can use.

Fix:
We’ll make sure your promotions are always up-to-date across all platforms, preventing wasted spend on expired offers.

11. Poor Keyword Research

Have You Done Keyword Research as Extensive as This?
Finding the right keywords takes time. We spend an entire day researching over 3,500 keywords to find the perfect mix of volume, low competition, and affordable CPC.

Fix:
We’ll provide a comprehensive keyword strategy that targets the most profitable terms for your Med Spa.

12. Lack of AIDA Model Application

Are You Using the AIDA Model on Your Website?
Your ad copy might be perfect, but if your website isn’t designed to trigger Awareness, Interest, Desire, and Action (AIDA), you’re losing potential clients before they even click.

Fix:
We’ll optimize your website’s above-the-fold content to make sure visitors are compelled to take action within seconds.

13. Lack of Call Transcription

Are You Listening to Your Phone Calls?
If you’re not transcribing calls and reviewing what was said, you’re missing opportunities to improve your Google Ads targeting and avoid unnecessary keywords.

Fix:
We’ll set up systems to transcribe and analyze calls, ensuring we capture every potential lead and remove negative keywords.

14. The Danger of Running PMAX Campaigns Too Early

Don’t Run Google PMAX Campaigns Before You’re Ready!
You wouldn’t put a brand new Med Spa ad campaign on autopilot without the right setup, so why run a Performance Max (PMAX) campaign too early?

Fix:
We’ll help you properly prepare your account before diving into PMAX, ensuring your budget is spent efficiently.

15. POAS vs. ROAS: Do You Know the Difference?

Are You Measuring Profit or Just Revenue?
Most businesses focus solely on ROAS (Return on Ad Spend). We focus on POAS (Profit on Ad Spend) to ensure that your Med Spa is actually making a profit.

Fix:
We’ll track and optimize for POAS, ensuring you’re making a profit, not just breaking even.

Book a Free Strategy Call Now!

Does any of this sound familiar? Are you ready to stop wasting money on Google Ads?

Let’s talk! Book your free 20-minute strategy call with us today. We’ll dive into your account and show you exactly why your ads aren’t performing and what you can do to turn it around.

Why Book This Call?

• We focus on POAS (Profit on Ad Spend) to ensure you’re actually making money.

• We’ve helped dozens of Med Spas turn their ads around and boost their ROI.

• This call is free, and you’ll walk away with actionable insights that you can start using immediately.

Book Now – It’s the Best Decision for Your Business!

Are you ready to take your  business to the next level?